Sponsorship Guidelines
CareIndex partners with organizations that share our commitment to clarity, trust, and patient-first healthcare discovery. Sponsorship never buys placement in organic search results or editorial rankings.
Our partnership philosophy
CareIndex is built for New Yorkers who deserve calm, honest information when choosing care. Every sponsorship must preserve that experience — never interrupt it.
We treat sponsorship as a premium visibility channel, not a shortcut around our directory standards. Paid partners receive clearly labeled presence; organic listings remain merit-based on relevance, completeness, and patient signals.
What sponsorship includes
We offer a limited number of premium placements designed for healthcare organizations, employer benefits teams, and mission-aligned brands serving NYC patients.
- Featured provider or clinic highlights with verified profile enrichment
- Category or borough spotlight modules (clearly marked “Sponsored”)
- Employer and community health program landing support
- Co-branded educational content about specialties, procedures, or preventive care
- Seasonal campaigns tied to flu season, open enrollment, or community health events
- Analytics on impressions and engagement — never on patient medical data
Editorial and quality standards
All sponsored creative and copy undergoes editorial review before publication. We reserve the right to decline or remove sponsorship that conflicts with patient trust or our directory mission.
- Every sponsored unit is visibly labeled (e.g., “Sponsored,” “Paid partnership,” or “Promoted”) — no native ads disguised as organic listings
- Sponsored profiles cannot alter patient ratings, review counts, or organic sort order
- Claims about outcomes, wait times, pricing, or insurance acceptance must be substantiated and kept current
- Copy must use accessible language; medical claims require appropriate qualification
- Partners must comply with applicable healthcare advertising rules, including FTC endorsement guidelines where relevant
What we do not sponsor
To protect patients and preserve directory integrity, we do not accept sponsorship from:
- Unlicensed or unverified healthcare providers
- Products or services making unsubstantiated cure or miracle claims
- Predatory lending, debt collection, or high-pressure sales funnels tied to care decisions
- Illegal substances, unapproved treatments, or counterfeit medications
- Content that targets vulnerable patients with fear-based messaging
- Political campaigns unrelated to community health education
How to start a conversation
Email careindexapp@gmail.com with the subject line “Sponsorship inquiry.” Include your organization name, target audience, proposed timing, and goals. Our team responds within two business days with availability, pricing, and next steps.
We prioritize long-term partnerships over one-off placements. Volume is intentionally limited so sponsored content never overwhelms the directory experience.